Graphic Identity Design
Case study: Johnston Street Vet, Fitzroy
Tempo Haus developed a graphic identity for the Johnston Street Veterinary Clinic. The project comprised streamlining the brand into a singular and consistent direction, to more accurately represent the clinic as a personal, respected and fun destination for animal lovers in the heart of Fitzroy.
The deliverables included development of a new logo, typographic specification, refined colour palette, suite of printed collateral, website and external signage.
In addition, we proposed activating the exterior space with a pet-friendly cafe to enhance street presence and develop the community that J.S.V foster.
A minimal colour palette, drawing inspiration from animal fur and paws.
Before and after exterior
Bespoke Promotional Materials
A magazine to explain all products and services on offer at J.S.V, along with a history of the location, pet-care advice and fun pet anecdotes, in a format that offers a long shelf-life, with wide distribution opportunities.